Partnerships Unraveled

Welcome to Partnerships Unraveled. The weekly podcast in which we unravel the mysteries surrounding channel and partnerships to help you become more successful.

Each week we’ll serve up some takeaways that you can implement straight away. If you work in channel or partnerships, tune in and get informed!

Featuring Rick van den Bosch, CEO of Channext, and Alex Whitford, VP Partners at Channext.

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Why partnerships fail: entering with the wrong intentions

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One of the first questions that many organizations ask when approaching a partner is ‘What…

Why partnerships fail: you’re recruiting the wrong type of partners

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Hard truth: 80% of partnerships fail after 2 years. They stop generating revenue, doze off,…

Define your Ideal Partner Profile (IPP)

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So you want to build a channel program but don’t know where to start? Fear…

How to structure your Channel team geographically?

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You’re at the head of a global business? Or thinking about expanding internationally? Then you…