One of the first questions that many organizations ask when approaching a partner is ‘What…
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Hard truth: 80% of partnerships fail after 2 years. They stop generating revenue, doze off,…
You’re at the head of a global business? Or thinking about expanding internationally? Then you…
Today’s companies are fully driven by data. Google, Facebook, Microsoft, Amazon, and Apple to name…
There are so many sources of revenue when working in the channel. End-users, partners, distributors……
One of the biggest challenges when working in a channel environment is marketing. Marketing is…
And will referrals save the day? Is the channel under threat from SaaS? Traditionally, channel…
A brief history of tech partnerships Can you imagine a world without channel? We certainly…
If you’re targeting the same end-users with similar products and similar marketing materials, the ease…
Partner recruitment should be a smooth, straightforward process. Yet so often we see vendors recruiting…
Your best recruitment strategy? Frankly, it’s not talked about enough in the channel. Is there…
Utrecht, 27 September 2022 – Partner marketing platform Channext has raised €4.5 million in funding….
Traditional partner management has run its course. Managing transactions, such as deal registration or partner…
Working with a channel partner model means having to deal with various third parties, such…
The greatest wealth is health As humans, social interaction is essential to every aspect of…
Expand into new regions, verticals, and product categories with your partners In the previous…
Celebrating 40 years of computer peripherals, Logitech is known for being one of the first…
In our previous post, we introduced the challenge that is the Partner Engagement gap. Like…
It’s recruitment time baby! You’ve done your due diligence and defined your partner program. You’ve…
From industry benchmarks to insights into your partners’ end-users, here’s how Market Insights will help…
How Partner Performance will help you to identify strong partnerships – and what that means…
In this three-part series about Building your Channel Intelligence program, we will be taking you…
In the past two blogs, Defining Channel Intelligence and The 3 pillars to increase channel…
In our previous blog about Defining Channel Intelligence we demonstrated how outdated, traditional methods are…
For the past 10 years, we have seen channel managers working up quite the sweat. Giving your partners the attention they deserve is a top priority, which means long hours...
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Welcome to our five-part series focusing on how to improve your channel marketing efforts. This…
Do your channel partners rarely share your content with their end-users? You’re not alone. According to research, more than 85% of channel partners simply won’t engage in their vendor’s marketing...
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Vendors spend millions of dollars setting up partner portals to communicate with their partners. But…
We recently polled our followers on LinkedIn asking them what they thought had replaced oil as the world’s most valuable resource. While we agree that a Number One Trainer Pokémon...
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Welcome to our five-part series focusing on how to improve your channel marketing efforts. This…
Welcome to our five-part series focusing on how to improve your channel marketing efforts. This…
Do you still rely on real-life networking events for partner recruitment? Then you’ve probably had…
Welcome to our five-part series focusing on how to improve your channel marketing efforts. This…
End-user campaigns and online lead generation are relatively new within the channel. Channel marketers who…
Before Exertis PRO AV Benelux started using the Channext platform, it was already one of the largest and fastest-growing technology…
We’re happy to announce a €450.000 extension to our previous seed round, closing the total…
Welcome to our five-part series focusing on how to improve your channel marketing efforts. This…
Supporting and managing channel partners on a marketing level is not easy at all. The list of responsibilities seems endless. Think of developing strategies, identifying opportunities, developing marketing assets, creating...
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Have you ever come across this video of business coach Simon Sinek? https://youtu.be/u4ZoJKF_VuA If yes, sorry (not sorry). You can’t watch this too often. If not, happy to have shown...
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image: Kelvin Case In a series of blogs Hennie Jansen, partner and CCO at Channext takes you along his personal journey in channel. From a reseller’s and a vendor’s perspective to owning...
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Rotterdam startup Channext raises €250.000 through informal investors with extensive experience in IT and the…
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