But first, we’ll take a step back. Because there are tons of marketing metrics you and your team could and maybe even should track. Think of website metrics, tracking emails, social media stats, SEO metrics, and many more. This could be a bit overwhelming, especially when you don’t have a lot of time to deep dive into the data anyway. According to HubSpot’s state of marketing report only 53% of you are using attribution reporting. While it’s the key to personalized, high-converting interactions — at scale. Next to that, 4 in 10 marketers rate the ROI of marketing campaigns ‘extremely important’ or ‘very important’. But only 37% feel ‘very confident’ when making budget decisions for investing in programs that influence revenue.
From our point of view that has to do with actually understanding and measuring metrics that show what you want to know. Specifically when it comes to channel marketing. That’s why, in this video and blog, we’ll cover the metrics that matter most to channel: CTR, CR and CPL.
hird metric is the most important one to follow. That is Cost per Lead. This is the budget spent on the campaign divided by the number of leads.
Did you know that less than 15% of channel marketing campaigns reach the end user through partners?
Vendors are having a hard time activating their partners and measuring the ROI of their channel marketing. Channel budgets & campaigns are hitting a ‘brick wall’ and are not reaching the end-user. Marketing resources and MDF budgets are wasted and revenue opportunities are missed. This whitepaper offers you a three-step strategy to tackle these major issues. It’s time to start mobilizing your resellers!