Channext extends seed investment round to €700.000 to accelerate European expansion

2 min read By June 23, 2021 September 27th, 2022 No Comments

We’re happy to announce a €450.000 extension to our previous seed round, closing the total at €700.000. All existing shareholders actively participated. Channext will use the new funds to accelerate the European expansion to markets like Italy, the Nordics, and Spain.

We’re on a mission to reshape the way ICT vendors like Cisco, Fujitsu, and Logitech go to market with their indirect channel of B2B resellers. The biggest challenge in indirect channels is that less than 15% of vendor marketing activities reach the end customer through their resellers. Billions of dollars are allocated for channel marketing every year, but there’s little to no insight in the results and ROI of these budgets.

Expanding the European footprint

“Despite the difficult conditions of growing a start-up during a pandemic, the last twelve months have shown tremendous growth for our company. We have landed multiple dream customers, grew our team from 6 to 24 fte, and expanded our business to France, Germany, and UK&I. This funding will be used to ramp up our hiring and expand to other European markets like Italy, the Nordics, and Spain. I’m very grateful for the trust of our investors in joining us on our exciting journey. We want to become the world’s leading company in channel software. After we have expanded our footprint to the rest of Europe, we plan to make the jump to the US”, states CEO Rick van den Bosch.

Channext has developed an innovative through-channel marketing platform, which creates a real-time connection between vendors and the marketing channels of their resellers. This enables them to automate the process of launching marketing campaigns to the reseller websites, social media profiles, and online advertising accounts. Next, we automatically retrieve the data of reseller marketing channels, to create a dashboard that provides insight into important channel sales and marketing KPIs such as total reach, interaction with end customers, and generated leads.

17 vendors have implemented the Channext platform in order to provide their resellers with scalable and measurable through-channel marketing campaigns. More than 500 resellers have connected their marketing channels to the platform. They are currently active in the Netherlands, Belgium, Germany, France, and the United Kingdom.

New office

As of July 1, Channext headquarters will be relocating. Our new office is in the revamped Le Mirage building, Vliegend Hertlaan 65-67, located near Utrecht Central station. Due to the rapid expansion of their team, more space was required. “Our team is looking forward to coming together at our new office, which occupies an entire floor”, says Rick van den Bosch

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